Coffee names fall out of favor with investors as Green Mountain Coffee Roasters (GMCR -1.6%),...

|By:, SA News Editor

Coffee names fall out of favor with investors as Green Mountain Coffee Roasters (GMCR -1.6%), Starbucks (SBUX -1.4%), Peet's (PEET -2.9%), and Coffee Holding (JVA -1.5%) all rack up losses for the day. It's the demand side of the supply and demand matrix that draws concern, with the conventional wisdom that says consumers will pay premium prices for coffee through thick and thin starting to get turned on its head.