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Starbucks (SBUX) begins to quietly add more locations that serve beer and wine, with a new store...

Starbucks (SBUX) begins to quietly add more locations that serve beer and wine, with a new store in the Chicago area marking the first alcohol-serving location outside its Pacific Northwest base. The company has been rather quiet about its beer and wine plans, with concerns about alienating its loyal customer base factoring in. At a minimum, offering alcoholic beverages at locations embedded in high-traffic areas such as malls and hotels could make strategic sense for the company as it tests how turning baristas into bartenders hits its bottom line.
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Comments (1)
  • montanamark
    , contributor
    Comments (1452) | Send Message
     
    if they keep going, they might just invent the restaurant
    2 Jul 2012, 04:42 PM Reply Like
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