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Unilever (UL -1.1%) has outperformed Procter & Gamble (PG +0.4%) due to a higher mix of revenue...

Unilever (UL -1.1%) has outperformed Procter & Gamble (PG +0.4%) due to a higher mix of revenue from emerging markets and its ability to react quicker to local trends, according to CPG analysis. While management with P&G has gone public with its commitment to turn the tables, it only claims 37% of revenue from emerging markets - compared to Unilever's 70% mark which has helped it hit sales growth targets easier.
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