Unilever (UL -1.1%) has outperformed Procter & Gamble (PG +0.4%) due to a higher mix of...

|About: Unilever Plc (UL)|By:, SA News Editor

Unilever (UL -1.1%) has outperformed Procter & Gamble (PG +0.4%) due to a higher mix of revenue from emerging markets and its ability to react quicker to local trends, according to CPG analysis. While management with P&G has gone public with its commitment to turn the tables, it only claims 37% of revenue from emerging markets - compared to Unilever's 70% mark which has helped it hit sales growth targets easier.