Limited Brands (LTD) has a relatively recession-proof gem on its hands with Victoria's Secret,...

|About: L Brands, Inc. (LB)|By:, SA News Editor

Limited Brands (LTD) has a relatively recession-proof gem on its hands with Victoria's Secret, according to industry watchers. The key to success for the women's lingerie chain is that it doesn't have any real competitors in the market and loyal customers seem disinterested in trading down. Add in the fact that price increases on select products haven't caused same-store sales to taper off and Limited Brands' ability to grow sales and margins together looks promising.