Facebook (FB +0.3%) is preparing to introduce a "Want" button to go with its now-ubiquitous...

|About: Facebook (FB)|By:, SA News Editor

Facebook (FB +0.3%) is preparing to introduce a "Want" button to go with its now-ubiquitous "Like" and "Recommend" buttons, and perhaps also a way to indicate an item has been purchased. The features stand to give Facebook and retailers who leverage it a trove of information about user buying interest and activity. That could help boost Facebook's low ad prices and click-through rates, and just maybe open the door to generating e-commerce affiliate fees, as many have hoped.