Vivendi (VIVHY.PK) has reportedly hired an i-bank to gauge the market for 61%-owned Activision...

|About: Vivendi SA ADR (VIVHY)|By:, SA News Editor

Vivendi (VIVHY.PK) has reportedly hired an i-bank to gauge the market for 61%-owned Activision (ATVI -1.5%). It's added bankers are "sounding out" tech and media companies such as Tencent, Time Warner, and Microsoft, as well as P-E firms. Vivendi's efforts to sell Activision, first reported last week, are pivotal to its restructuring plans. But a buyer for the $13.3B company could be hard to come by, and many think a spin-off of Vivendi's stake is more likely. (earlier)