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Microsoft's (MSFT) plans to make Internet Explorer's "Do Not Track" feature a default setting...

Microsoft's (MSFT) plans to make Internet Explorer's "Do Not Track" feature a default setting isn't just upsetting the online ad industry - Microsoft's ad division is reportedly up in arms about it as well. Some sources even claim Microsoft, which just took a $6.2B write-off related to aQuantive, might exit the online ad business, already reeling from executive departures. The fact the browser division made the Do Not Track decision without advertising's input has upset many (ed: that sounds familiar).
Comments (4)
  • J Mintzmyer
    , contributor
    Comments (3576) | Send Message
     
    Definitely destructive to the ad business... Seems like GOOG should be the most worried here. MSFT's ad division has been a colossal waste of resources...
    6 Jul 2012, 05:39 PM Reply Like
  • achira
    , contributor
    Comments (17) | Send Message
     
    Nearsighted on the part of the ad business execs. Here msft takes a step towards reparing its anti-consumer image by doing whats best for the end-user for a change and the marketers are up in arms? They should all be fired! Of all people, those in the ad business with a background in marketing should recognize the value of restoring brand image and consumer trust.
    7 Jul 2012, 08:15 PM Reply Like
  • J Mintzmyer
    , contributor
    Comments (3576) | Send Message
     
    Agreed- 100%. ...and to come out publicly? Microsoft's poor marketing already cost them with the Zune and with early phones...
    7 Jul 2012, 10:44 PM Reply Like
  • Matthew Davis
    , contributor
    Comments (3661) | Send Message
     
    FREEDOM!!! go Microsoft...please make this a default setting, we love it.
    9 Jul 2012, 12:40 PM Reply Like
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