More than half of the most popular e-books on Kindle (AMZN) are being given away free as authors...

More than half of the most popular e-books on Kindle (AMZN) are being given away free as authors seek publicity and Amazon tries to incentivize Kindle purchases. Publishers, already worried that the $9.99 e-book standard is too low, are starting to panic.
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  • The Sane Investor
    , contributor
    Comments (354) | Send Message
    Publisher's shouldn't be panicking about the benchmark of sales prices, but rather the business model on which they can effectively operate. Much like the music industry, in the book world you don't need the publicity infastructure to get book stores to pick up your writing and sell any given book like you used to.


    There will always be a need for publicity help with authors to get the word out, but the days of needing publishers to both print your book and get it in to the Barnes and Nobles of the world is quickly evaporating.
    24 Jan 2010, 02:22 PM Reply Like
  • Giles
    , contributor
    Comment (1) | Send Message
    it's not really about publicity infrastructure, but rather imprimateur. self-published authors can certainly get their books into physical book stores, but a publisher's relationship with its accounts is something an author can't replicate on his own. without a traditional publisher most authors will have trouble getting substantial orders and placement. this may change as more people opt for ebooks bought through itunes or another online vendor. but there is till the issue that most self-published material is really bad, and there is an enormous amount of it, so it's hard for me to see the advocacy role of the publisher changing very much.
    24 Jan 2010, 03:28 PM Reply Like
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