Youku.com (YOKU +2.5%) and merger partner Tudou (TUDO +1.9%) trade higher after JPMorgan starts coverage on Youku with an Overweight and $30 PT. The firm is bullish on a general shift in Chinese ad spending from TV to online video. It views upcoming ad rate hikes and inventory expansion, a favorable content amortization schedule, and the achieving of quarterly profitability in 2013 as positive catalysts.
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