Youku.com (YOKU +2.5%) and merger partner Tudou (TUDO +1.9%) trade higher after JPMorgan starts...

|About: Youku Tudou Inc. (YOKU)|By:, SA News Editor

Youku.com (YOKU +2.5%) and merger partner Tudou (TUDO +1.9%) trade higher after JPMorgan starts coverage on Youku with an Overweight and $30 PT. The firm is bullish on a general shift in Chinese ad spending from TV to online video. It views upcoming ad rate hikes and inventory expansion, a favorable content amortization schedule, and the achieving of quarterly profitability in 2013 as positive catalysts.