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The logic behind Campbell Soup's (CPB -0.9%) acquisition of Bolthouse Farms is fairly clear...

The logic behind Campbell Soup's (CPB -0.9%) acquisition of Bolthouse Farms is fairly clear after the company saw its soup sales fall 3% over a 9-month tracking period, while beverage sales increased with new energy drinks and smoothies contributing to the gain. CEO Denise Morrison continues to move Campbell into new markets to appeal to a broader demographic and is reportedly targeting other M&A opportunities overseas.
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  • Trader 611
    , contributor
    Comments (60) | Send Message
     
    People don't have time to stop and heat up soup.
    Just grab an energy drink and a protein shake and call it good.
    I like CPB's move here. Bolthouse is good stuff.
    I don't own the stock, but this acquisition makes it more appealing.
    9 Jul 2012, 03:14 PM Reply Like
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