The logic behind Campbell Soup's (CPB -0.9%) acquisition of Bolthouse Farms is fairly clear...

|About: Campbell Soup Company (CPB)|By:, SA News Editor

The logic behind Campbell Soup's (CPB -0.9%) acquisition of Bolthouse Farms is fairly clear after the company saw its soup sales fall 3% over a 9-month tracking period, while beverage sales increased with new energy drinks and smoothies contributing to the gain. CEO Denise Morrison continues to move Campbell into new markets to appeal to a broader demographic and is reportedly targeting other M&A opportunities overseas.