Microsoft's (MSFT) $6.2B aQuantive write-down has much to do with execution, but a tough display...

|About: Microsoft Corporation (MSFT)|By:, SA News Editor

Microsoft's (MSFT) $6.2B aQuantive write-down has much to do with execution, but a tough display ad market didn't help either. The industry's CPM fell 14% from 2009 to 2011, as an explosion of new supply from Facebook (FB) and other sites drove down prices. In addition to Microsoft, Facebook and Yahoo (YHOO) have each seen their display ad ops face intense scrutiny. Google (GOOG), however, has been growing its display business quickly with the help of its ad targeting tech.