Is Viacom (VIA -1.5%) fiddling while the traditional TV landscape is burning? After average...

|About: Viacom Inc. (VIA)|By:, SA News Editor

Is Viacom (VIA -1.5%) fiddling while the traditional TV landscape is burning? After average cable rates rose 7.2% over the last year, the company is asking DirecTV (DTV -0.9%) for a "fair" 30% increase to air its networks at the same time it allows many of its shows to be carried on outlets such as Amazon and Netflix. DirecTV is losing the PR battle so far (which Viacom is probably counting on) as customers blame the company for pulling the plug on networks in the stalemate, but appears to be using this particular dispute to draw a line in the sand.