) is forming
a Chinese mobile content distribution JV with NTT DoCoMo (DCM
). DoCoMo is investing $22.5M to obtain a 20% stake in the JV, whose first offerings will be games and related services from Japanese developer DeNA. A JV between Baidu and Japan's Rakuten recently unraveled
, and the company's international moves generally haven't gone well. But the DoCoMo tie-up does play into Baidu's efforts
to build a strong mobile developer ecosystem.