The iPad Mini, subject of endless rumors and speculation, will have a 7.85" display and sell for...

The iPad Mini, subject of endless rumors and speculation, will have a 7.85" display and sell for "significantly less" than the $499 version of the new iPad (AAPL), the NYT claims. Some prior reports have suggested a 7.85" display will be used, while others have been less specific. Surveys have indicated strong pent-up interest for a sub-$300 iPad.

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Comments (4)
  • Gutone
    , contributor
    Comments (438) | Send Message
    Obviously Apple's PR machine is cranking again, intentionally "leaking" this information in order to hurt Nexus 7 sales. Good timing!
    16 Jul 2012, 09:19 AM Reply Like
  • 393934
    , contributor
    Comments (26) | Send Message
    I think there may be a significant market for a mini-tablet that is very light to be used primarily as an e-reader. All readers currently on the market (Nook, Kindle) fail as readers: primarily on the basis of weight, and to a degree on functionality, glitches. If Apple could get it right--lightweight, glitch-free reading, email and browser functions, and add some way to lock the screen on a page while holding it to read, so that one's fingers or thumbs didn't inadvertently turn pages or bring up other functions, then it would take the reader market. If they could do that for $299, I'd buy it.
    16 Jul 2012, 10:07 AM Reply Like
  • Tusc
    , contributor
    Comments (326) | Send Message
    Sounds good to me too, but real benefit for AAPL will be a tablet priced to penetrate emerging markets.
    16 Jul 2012, 11:35 AM Reply Like
  • kmi
    , contributor
    Comments (4583) | Send Message
    Considering how there are several tablets priced at under $100 running Android, Apple will have to do a helluva lot better than ~$300 to hit price-sensitive EM.


    I wouldn't pin my hopes there.


    Kindle competition maybe, but I think Jobs' disinterest in the 7" form factor will prove astute from Apple's business point of view.
    16 Jul 2012, 12:02 PM Reply Like
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