BSkyB (BSYBY.PK) will challenge Amazon's (AMZN -0.5%) LoveFilm and Netflix (NFLX -1.5%) in the...

|About: Sky Plc ADR (SKYAY)|By:, SA News Editor

BSkyB (BSYBY.PK) will challenge Amazon's (AMZN -0.5%) LoveFilm and Netflix (NFLX -1.5%) in the U.K. with a standalone Internet service that will cost subscribers £15 ($23) a month for digital content. The company maintains that it's not worried about cannibalizing its pay TV subscriber base or setting itself up to see more cord cutting in a common theme that's also being heard on this side of the pond from networks and providers.