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PepsiCo (PEP -1.1%) plans to launch a new Malt-flavored version of Mountain Dew called Johnson...

PepsiCo (PEP -1.1%) plans to launch a new Malt-flavored version of Mountain Dew called Johnson City Gold at select Kroger and 7-Eleven stores in the U.S this summer. The beverage will be priced at $1.49 for a 16-ouncer and will be aimed at taking market share away from a similar product offered up by Monster Beverage (MNST -0.3%).
Comments (1)
  • redarrow5150
    , contributor
    Comments (990) | Send Message
     
    It would easier if PEP just saddled up and ponied for Red Bull. The attempts they've made in the energy category is embarrassing.
    17 Jul 2012, 02:19 PM Reply Like
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