African safari: Execs with coffee companies are looking to the depths of Sudan to find a new...

|By:, SA News Editor

African safari: Execs with coffee companies are looking to the depths of Sudan to find a new coffee bean that will support increased production and be climate-resistant. Demand has been outpacing supply in the industry, keeping coffee players such as SBUX, GMCR, PEET, and JVA eager to reign in commodity prices with a magic new bean.