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An appeals court upholds the authority of regulators to force new airline ticketing rules. One...

An appeals court upholds the authority of regulators to force new airline ticketing rules. One is that carriers will have to prominently display the total price of a ticket in print ads, including taxes. The decision is a defeat for Allegiant (ALGT -2.2%), Southwest (LUV -2.1%) and Spirit (SAVE -1.9%). Many other airline stocks are down as well, with UAL -6.4%.
Comments (3)
  • What a ridiculous reason for the airline stocks to take a hit.

     

    People are going to fly. This is a fact.

     

    People are going to fly whether the "full" ticket price is listed in print ads or not. Who in the world looks at print ads to buy airline tickets? I go to various airline homepages and price the flights.

     

    I usually fly Southwest, AirTran, or JetBlue. They tend to be the cheapest flights, whether the print ad says so or not. Other folks may have their "favorite" airline. Again, will full ticket price disclosure affect them?

     

    The folks "running" the stock market are looking for any reason to drive stocks down some days, aren't they?
    24 Jul 2012, 12:11 PM Reply Like
  • U becya - right analysis.
    24 Jul 2012, 01:37 PM Reply Like
  • usc78, (So. Cal or S. Carolina?)

     

    Thanks for the comment.

     

    Talk about frustrating! I didn't disclose that I am long LUV, one of the few profitable airlines and one that hasn't declared bankruptcy in the past. So this affects me, not as a traveler but as an investor.

     

    New ticketing regulations? How about passing some regulations for travelers who get stuck on planes waiting for gates to open, weather to clear, or mechanical difficulties to be fixed?

     

    I may be wrong, but I doubt it.
    24 Jul 2012, 02:17 PM Reply Like
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