at Investor's Business Daily (Thu, 1:53PM)
Ford (F) reportedly is planning a radical redesign of its F-150 truck, trading in steel for a largely aluminum body, in a bid to meet tougher fuel requirements. Ford hopes a switch to the lighter metal will cut the weight by ~700 pounds, a 15% reduction for the company's most popular U.S. pickup. But can die-hard pickup buyers be convinced that aluminum is as tough as steel?
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