The about-face on price cuts at J.C. Penney (JCP) won't include coupons, but will see shoppers...

|About: J.C. Penney Company Inc. (JCP)|By:, SA News Editor

The about-face on price cuts at J.C. Penney (JCP) won't include coupons, but will see shoppers see close to a third of merchandise set at prices 20% to 29% lower than the previous monthlong "value" prices that didn't quite catch on with regulars. The company will also use clearance sales again to make room for new inventory.