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Microsoft Surface (MSFT) will ship on Oct. 26, the software giant discloses in its FY12 10-K....

Microsoft Surface (MSFT) will ship on Oct. 26, the software giant discloses in its FY12 10-K. Pricing details remain non-existent. Also in the 10-K is a paragraph claiming Microsoft is driven to compete with the "vertically-integrated model" of a rival (no doubt Apple), even at the risk of hurting margins and alienating partners. Steve Ballmer suggested as much recently.
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Comments (4)
  • Paulo Santos
    , contributor
    Comments (22801) | Send Message
    So MSFT might really be planning to enter the hardware business, structurally.
    30 Jul 2012, 12:08 PM Reply Like
  • DeepValueLover
    , contributor
    Comments (9119) | Send Message
    Its not good when your major partner is publicly saying they are going to pee on you.
    30 Jul 2012, 02:10 PM Reply Like
  • debtfree1
    , contributor
    Comments (209) | Send Message
    Maybe Microsoft only wants to set the example of how they want their subleters to build their hardware?


    Personally I like the Windows operating software better than Apple's but man picking up a Mac laptop then picking up my Windows laptop, the difference in build quality makes me believe what's inside is likely as good.
    30 Jul 2012, 08:13 PM Reply Like
  • Cincinnatus
    , contributor
    Comments (3846) | Send Message
    Exactly. Microsoft made it clear this is a reference design by intent. They're pushing on the OEMs with this. There's little difference between this and Intel's Ultrabook push.

    31 Jul 2012, 01:58 AM Reply Like
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