The biggest upstart in the energy drink market gets a shot in the arm after Innovation Ventures...

|By:, SA News Editor

The biggest upstart in the energy drink market gets a shot in the arm after Innovation Ventures floats $400M in notes to fund a new round of expansion for its 5-Hour Energy brand. The company is a thorn in the sides of Red Bull GmbH, Monster Beverage (MNST -0.3%), and Coca-Cola (KO +1.1%) with its miniature-sized energy shots that sell at a 1.4M-a-day pace.