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Going to the movies just got a whole lot pricier. Theaters, trying to capitalize on the surge in...

Going to the movies just got a whole lot pricier. Theaters, trying to capitalize on the surge in 3-D, are raising ticket prices by as much as 25% in some areas. If it doesn't backfire, the hikes could be a boon for firms like Regal Entertainment (RGC) and Cinemark Holdings (CNK).
Comments (2)
  • Tack
    , contributor
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    They've got it backwards. This benefits Netflix, not Regal or Cinemark.
    25 Mar 2010, 06:04 PM Reply Like
  • SA Editor Rachael Granby
    , contributor
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    Tack - that's a really good point.

     

    Using your logic, the price hikes could also be good news for firms like Sony (SNE) and Panasonic (PC), which are pushing their 3-D TVs, and for companies like ESPN (DIS) and Discovery Communications (DISCA), which are working on 3-D networks.

     

    It'll be interesting to see which way things go...
    26 Mar 2010, 01:44 AM Reply Like
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