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YouTube (GOOG) plans to invest another $200M in professional video channels, after being pleased...

YouTube (GOOG) plans to invest another $200M in professional video channels, after being pleased with the results of its original $150M investment. The world's top video site says it has already secured $150M+ in 2012 advertiser commitments related to the channels, as it benefits from the higher ad rates given to professional content. YouTube also has to be pleased with the channels' impact on monthly viewing. Is a subscription service now on tap? (also)
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Comments (2)
  • spondrei
    , contributor
    Comments (78) | Send Message
     
    And even if they do chose to charge, watchout. Their earnings will increase because people will pay........
    31 Jul 2012, 02:41 PM Reply Like
  • SA Editor Eric Jhonsa
    , contributor
    Comments (995) | Send Message
     
    YouTube isn't thinking of charging a subscription fee for the entire site. They're thinking of selling a premium subscription service. The idea is probably to offer content that publishers wouldn't provide just for a cut of ad revenue.
    31 Jul 2012, 06:00 PM Reply Like
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