Google (GOOG) has acquired Wildfire, a provider of solutions that help advertisers manage social...


Google (GOOG) has acquired Wildfire, a provider of solutions that help advertisers manage social media activity. The price tag is reportedly around $250M. Oracle and Salesforce.com have also bought startups in this space, evidence tech companies are bullish on Facebook (FB) ad spending even if Wall Street still has doubts. Google's purchase allows its growing display ad unit to cross-sell social media ads. Constant Contact (CTCT -5.3%), another player in this market, fell sharply.

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  • Whitehawk
    , contributor
    Comments (3121) | Send Message
     
    This still doesn't answer how effective online social media advertising really is for those that buy the ads. This appears to be a set of ad management tools for buyers to quantify ROI...
    31 Jul 2012, 05:13 PM Reply Like
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