General Mills (GIS -0.5%) adds a new product to its yogurt stable with the introduction of...


General Mills (GIS -0.5%) adds a new product to its yogurt stable with the introduction of all-natural Yoplait Simplait priced at a premium level of $0.90 a cup. Though the increased consumer focus on healthier food options and the lush margins the yogurt category yields has drawn in new players, GIS remains an entrenched leader.

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