Google (GOOG) paid ~$400M to buy social media ad services firm Wildfire, sources tell CNNMoney....


Google (GOOG) paid ~$400M to buy social media ad services firm Wildfire, sources tell CNNMoney. That's well above the $250M price reported yesterday. Jim Edwards notes the deal gives Google a means of keeping tabs on Facebook's (FB) ad plans (that is, assuming Facebook and Wildfire stay on friendly terms), and helps Google's AdSense better compete with Facebook's ad bidding platform. TechCrunch wonders if Wildfire partner/social ad network owner Adaptly will be Google's next target.

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