Amidst the carnage of recent consumer Web IPOs, Yelp (YELP +22.5%) has become a standout. Shares...

|About: Yelp (YELP)|By:, SA News Editor

Amidst the carnage of recent consumer Web IPOs, Yelp (YELP +22.5%) has become a standout. Shares are taking off after Yelp beat Q2 estimates, raised guidance, and reported a 9% Q/Q increase in monthly unique users to 78M. During its earnings call,  Yelp noted click-through rates for ads on it site are much higher on mobile devices than PCs (no ads are shown on its apps for now). Google (GOOG), which has talked up the value of local ads on mobile devices, can take heart in that.