More on Bloomberg Consumer Comfort: At -39.7, the index is close to the -40 level that indicates...

|By:, SA News Editor

More on Bloomberg Consumer Comfort: At -39.7, the index is close to the -40 level that indicates "severe economic discontent," says Gary Lagner, whose firm compiles the data. A full 87% of respondents rated the economy negatively. "This is not a Starbucks issue, this is a macro problem ... We've got fractured consumer confidence," said CEO Howard Schultz on his earnings call last week.