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AppData's "Top Gainers" list for Facebook apps provides a bit of good news for beaten-down Zynga...

AppData's "Top Gainers" list for Facebook apps provides a bit of good news for beaten-down Zynga (ZNGA +1.9%). The Ville, a game Zynga launched in June to much fanfare, has seen its monthly active users (MAUs) rise 56% this week to 40.3M. Also, aging FarmVille's MAUs have risen 48% to 27.5M. Electronic Arts' (EA) SimCity Social (previous) has seen MAUs jump 44% to 12.7M.
Comments (2)
  • Jsweeney09
    , contributor
    Comments (22) | Send Message
     
    These numbers are very skewed as Zynga right now is doing a major cross promotion with existing customers to play The Ville to get virtual items in the other games they play. So lets say you play Farmville if you play The Ville and get to a certain level you will get a free premium virtual item so as you can see these are not new ZYNGA customers just ones they have already playing the new game. This is what I mean by how Zynga fudges the numbers to make it look like they have alot of users when in fact all they seem to be getting is existing ones bouncing from game to game to get free stuff Zynga is offering them. I would love to see how many of these players are not already Zynga users and have these numbers certified as the way they have it now are very misleading to advertisers and investors.
    3 Aug 2012, 12:00 PM Reply Like
  • User 3119561
    , contributor
    Comment (1) | Send Message
     
    Play and have fun, who cares the rest
    3 Aug 2012, 06:37 PM Reply Like
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