"We monetize on mobile," says Zillow (Z) CEO Spencer Rascoff, suggesting this as the bull case...

|About: Zillow Group, Inc. (Z)|By:, SA News Editor

"We monetize on mobile," says Zillow (Z) CEO Spencer Rascoff, suggesting this as the bull case on his stock. "It's about trying to create an ad unit that is a service to a user, not a nuisance," with the result being a user of Zillow on a cell phone is 3X more likely to contact an advertising agent than a user of Zillow on a desktop. (two highly-followed firms having trouble with mobile)