Sausage McMuffins at 2:00 AM? McDonald's (MCD -0.4%) tests selling breakfast items beginning at...


Sausage McMuffins at 2:00 AM? McDonald's (MCD -0.4%) tests selling breakfast items beginning at midnight at select 24-hour stores in Ohio as it evaluates customer response. Though the 12:00 AM - 5:00 AM market isn't large, if Mickey D's takes the plunge, both Taco Bell (YUM +0.5%) and DineEquity's (DIN +1.1%) IHOP franchise could see some late-night competition.
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Comments (7)
  • Larry Smith
    , contributor
    Comments (3180) | Send Message
     
    I confess that back in my younger days when I was out at those hours of the night my friends and I often stopped to have breakfast before going home. Idea seems like a good one to me.

     

    Long MCD
    7 Aug 2012, 03:03 PM Reply Like
  • tomlos
    , contributor
    Comments (1298) | Send Message
     
    Honestly, the more opportunity there are for "late night snackers" to eat all parts of your menu the better. Why not?

     

    Long MCD!
    7 Aug 2012, 03:05 PM Reply Like
  • neobliviscar
    , contributor
    Comments (251) | Send Message
     
    Harold and Kumar say to heck with WhiteCastle, and go to MCD there in Hoboken at 2AM.
    7 Aug 2012, 03:15 PM Reply Like
  • chopchop0
    , contributor
    Comments (5199) | Send Message
     
    Really? Most taco bells aren't open between 2-5AM AFAIK anyways. I think they close around 2
    7 Aug 2012, 03:16 PM Reply Like
  • marilyn61
    , contributor
    Comments (173) | Send Message
     
    All night cafes in the Uk have been doing a roaring trade for years. Not just with people coming out of clubs, but nightworkers also i.e. taxi drivers, hospital staff and street cleaners. Also popular with early morning starters. So sure to be a good move.
    7 Aug 2012, 03:27 PM Reply Like
  • salvaaj
    , contributor
    Comments (85) | Send Message
     
    Sounds like a great plan to me. Not sure why it took them so long to realize it. It is very common down here in the south for places like this to stay open late...

     

    long mcd
    7 Aug 2012, 04:01 PM Reply Like
  • 7iron10
    , contributor
    Comments (224) | Send Message
     
    Pilot site is Ohio - is there a specific reason for this?
    7 Aug 2012, 07:43 PM Reply Like
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