Pandora (P) exec John Trimble says his company is thinking of creating an ad exchange platform...

|About: Pandora Media (P)|By:, SA News Editor

Pandora (P) exec John Trimble says his company is thinking of creating an ad exchange platform that would serve third-party content providers, particularly in the mobile realm (an area where Pandora has had monetization issues). He also claims Pandora is aggressively ramping its local ad sales efforts, with the goal of taking ad dollars from traditional radio. Facebook has ad exchange ambitions as well.