Gannett (GCI) has acquired oddly-spelled BLiNQ Media, a Facebook ad software/services firm, for...

|About: Gannett Co., Inc. (GCI)|By:, SA News Editor

Gannett (GCI) has acquired oddly-spelled BLiNQ Media, a Facebook ad software/services firm, for $92M that will be paid over 3-4 years. The acquisition should help Gannett, which owns various Web properties and online ad agency PointRoll, cross-sell social media ads to its clients, and perhaps drive traffic to its sites. Google, Salesforce.com, and Oracle have made larger acquisitions in this space.