A number of retailers launched a "Back-to-school Saturday" initiative on August 11 in an effort...

|By:, SA News Editor

A number of retailers launched a "Back-to-school Saturday" initiative on August 11 in an effort to officially mark a particular day for the crucial annual shopping period. Aeropostale (ARO), Gap (GPS), American Eagle (ARO), and Guess (GES) all participated in the promotion. The bigger picture: After the National Retail Federation forecast a 14% increase in back-to-school spending, more recent surveys tip off a more cautious approach by shoppers.