Google (GOOG) is buying travel guide publisher Frommer's from John Wiley & Sons for an...

|By:, SA News Editor

Google (GOOG) is buying travel guide publisher Frommer's from John Wiley & Sons for an undisclosed sum. Google hasn't decided whether to continue publishing Frommer's titles in print. Together with its purchases of ITA Software and Zagat, the deal underscores Google's ambitions to be a major player in online travel content/services, with the help of Google Maps and other local offerings. Frommer's and Zagat also lend themselves well to Google's efforts to improve mobile monetization via local ads. (TRIP/OWW impact)