at Investor's Business Daily (Wed, 6:52PM)
Apple's (AAPL) 2010 licensing offer to Samsung (SSNLF.PK) didn't include certain "unique user interface" patents the company views as "untouchables." Nonetheless, Apple was demanding a smartphone royalty roughly 3x as high as what Samsung is paying to Microsoft, which also has a valuable software patent portfolio. It was also above what Samsung is paying Qualcomm, the biggest holder of 3G/4G patents. The takeaway: Apple's offer probably wasn't expected to be taken seriously, much like an even harsher 2012 offer.
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