Seeking Alpha

J.C. Penney (JCP) says it will shift its advertising focus back to newspapers. After going dark...

J.C. Penney (JCP) says it will shift its advertising focus back to newspapers. After going dark following the abrupt departure of marketing exec Michael Francis, the retailer plans 30 newspaper inserts for the remainder of the year, compared to the 11 newspaper campaigns it ran during the spring season when the highly-regarded Francis helped map strategy.
From other sites
Comments (3)
  • Neil459
    , contributor
    Comments (2644) | Send Message
     
    Newspapers are dead. I don't know anyone that reads one anymore. They better have a better strategy, but it sounds link they are just going back to what they know.
    14 Aug 2012, 10:40 AM Reply Like
  • DebHor
    , contributor
    Comment (1) | Send Message
     
    I just want JCP to go back to the way it was before the changes. I will not shop there anymore! Since the new strategy my JCP credit card payment has gone from 204$ to 90$ a month. If I represent the majority,they are I big trouble.
    14 Aug 2012, 02:07 PM Reply Like
  • PhoebeTomlinson
    , contributor
    Comment (1) | Send Message
     
    Anytime I'm in JCP I've got the entire store to myself. And then I have to track down sales staff.
    10 Dec 2012, 10:08 AM Reply Like
DJIA (DIA) S&P 500 (SPY)
ETF Hub
ETF Screener: Search and filter by asset class, strategy, theme, performance, yield, and much more
ETF Performance: View ETF performance across key asset classes and investing themes
ETF Investing Guide: Learn how to build and manage a well-diversified, low cost ETF portfolio
ETF Selector: An explanation of how to select and use ETFs