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Apple (AAPL) has been laying off recently-hired staff at retail stores, particularly in the...

Apple (AAPL) has been laying off recently-hired staff at retail stores, particularly in the U.K., and has also reportedly been making long-term cutbacks in hours given to part-time staff. The moves could represent efforts by John Browett, the former Dixons CEO hired in January to run Apple's retail ops, to improve profitability. Browett has a reputation for cost-cutting, and Apple maintains an exceptionally large number of employees per store.
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Comments (5)
  • BigJ1260
    , contributor
    Comments (206) | Send Message
     
    What a mistake if true - penny wise and pound foolish

     

    Perfect example of handing someone the keys to an F1 Car who has only ever driven a Honda or Toyota.

     

    One of Apples competitive advantages is over-servicing at retail which is a major reason they out perform all retail on $ per sq ft and customer satisfaction.

     

    Who cares whether they make $15BB at Retail or $15.2BB at retail if the above advantages begin to decline and effect growth
    14 Aug 2012, 02:47 PM Reply Like
  • wigit5
    , contributor
    Comments (4101) | Send Message
     
    agreed I think this is a bad move, but I don't know what it's like in the UK maybe they have employees just sitting around. The apple store in the nearby mall is overly packed every time I walk by...
    14 Aug 2012, 02:50 PM Reply Like
  • scott trader
    , contributor
    Comments (4836) | Send Message
     
    before xmas staff will be increased I'm sure
    14 Aug 2012, 03:09 PM Reply Like
  • css1971
    , contributor
    Comments (870) | Send Message
     
    Planning for the iPhone 4.2 release.
    14 Aug 2012, 04:49 PM Reply Like
  • nyuszika45
    , contributor
    Comments (633) | Send Message
     
    Apple is not a tyre factory where automation may release jobs, but an oasis of security in a world which confuses, amazes, and befuddles the ordinary person who know not a "bit" from the piece you put in a horse's mouth as part of the reins. The extra staff of Apple stores provide cushion and camaraderie for both the customer and the newbies who often provide the first interface. This is a feature not available to those seeking PC's as the big box stores will never provide this and, as such, is a key differentiator of Apple as the more customer friendly and accommodating retail operation. There might be considerable room for process changes therein, but eliminating the feel good factor is a mere short term move that will not move the retail operation forward.
    14 Aug 2012, 10:50 PM Reply Like
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