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Yelp (YELP -6.6%) is rolling out a major redesign of its site: changes include an emphasis on...

Yelp (YELP -6.6%) is rolling out a major redesign of its site: changes include an emphasis on social networking features such as monitoring the activity of "friends," and mobile-centric features such as viewing check-ins and events. Yelp, which is built into Apple's Siri, recently mentioned its mobile site is accessed by 24% of its 78M monthly unique visitors, and features higher ad click-through rates than Yelp's PC site. Shares have fallen 14% this week due to news from Groupon and Google.
Comments (1)
  • corte33
    , contributor
    Comments (78) | Send Message
     
    YELP already monitors "friends" and deletes their reviews. The real problem is YELP's paid advertisers who receive 5-star reviews. This is especially onerous with restaurants who serve bad food but get
    5-star reviews.
    14 Aug 2012, 06:17 PM Reply Like
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