Priceline's (PCLN +0.5%) popular Negotiator character resurfaces after seemingly plunging to his...

|About: The Priceline Group Inc. (PCLN)|By:, SA News Editor

Priceline's (PCLN +0.5%) popular Negotiator character resurfaces after seemingly plunging to his death in an advertisement last January. The marketing campaign featuring the iconic William Shatner is considered a "differentiator" by analysts for the company in the highly-competitive online travel space.