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Facebook (FB +1.4%) is now experimenting with allowing companies to place ads in a user's news...

Facebook (FB +1.4%) is now experimenting with allowing companies to place ads in a user's news feed even if (unlike with Sponsored Stories) a user or his/her "friends" haven't shown an interest in the company's products. Such a move could dramatically increase Facebook's ad inventory. The company has been scrambling to come up with new ad formats as pressure grows to bolster slumping growth. (more on FB)
Comments (12)
  • wyostocks
    , contributor
    Comments (7620) | Send Message
     
    Anyone think that FB's mad dash for revenues will turn off the users?
    15 Aug 2012, 11:28 AM Reply Like
  • alphaseekertoo
    , contributor
    Comments (43) | Send Message
     
    yeah most likely. it could turn into another myspace the way they are going. They clamped down on the app spam and now increasing ad spam. No one is a winner.
    15 Aug 2012, 07:21 PM Reply Like
  • haroldfounder
    , contributor
    Comments (67) | Send Message
     
    This sort of "intrusion" won't work. It will result only in hostility to the advertiser.
    15 Aug 2012, 11:31 AM Reply Like
  • SoldHigh
    , contributor
    Comments (999) | Send Message
     
    More proof that FB has ZERO respect for its users.

     

    I look forward to the day when someone creates a better model than FB.
    15 Aug 2012, 11:31 AM Reply Like
  • Tricky
    , contributor
    Comments (1583) | Send Message
     
    There is an open source effort (forgot the name) which has struggled, but this could give it a new lease on life
    15 Aug 2012, 11:39 AM Reply Like
  • kcr357
    , contributor
    Comments (557) | Send Message
     
    Why not, Fb isn't much more than people taking pictures of their lunch and posting it to their feed. It's not like I have any more interest in that than random ads. Anyone see Idiocracy?
    15 Aug 2012, 11:40 AM Reply Like
  • Cifmiller
    , contributor
    Comments (11) | Send Message
     
    I agree. If this makes you delete your account, you probably weren't an active user anyway. I think Facebook needs to get a clearer picture of who is actually active users. I'm afraid it's not going to be good news short term but I think they could then concentrate where they need to. I really think these mobile active users is more Facebook just sending you an update that someone commented on a photo and that person seeing the notification and just clearing the notification and not actually going to fb.
    15 Aug 2012, 11:49 AM Reply Like
  • Ass'et'ange
    , contributor
    Comments (6) | Send Message
     
    Are there really people out there who dont use ad-blocker?
    15 Aug 2012, 11:43 AM Reply Like
  • ArcherBullseye
    , contributor
    Comments (84) | Send Message
     
    Its on mobile too. Much harder to block.
    15 Aug 2012, 01:19 PM Reply Like
  • greengrowerbud
    , contributor
    Comments (52) | Send Message
     
    Fb could develop app for Skype type connection. A credit system could be developed to be spent at Fb store ... usurp Paypal. So many possibilities. Pay per view?
    15 Aug 2012, 12:02 PM Reply Like
  • Rhianni32
    , contributor
    Comments (1995) | Send Message
     
    This seems like a brilliant idea. I mean spam email is so well received and loved that this would go over well with the userbase.
    15 Aug 2012, 12:28 PM Reply Like
  • greengrowerbud
    , contributor
    Comments (52) | Send Message
     
    Almost 2 million FB traded prior to opening, down .55 ... not too shabby for the 'deluge'!
    16 Aug 2012, 08:47 AM Reply Like
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