It's the shoes, stupid: Extremely lush margins and brisk demand on fashionable lines of shoes...

|By:, SA News Editor

It's the shoes, stupid: Extremely lush margins and brisk demand on fashionable lines of shoes has department stores aggressively adding floor space and creating new varieties to sell. Behind the rush is an emerging trend of women to accessorize their outfits around their shoes, instead of vice-versa. By trimming a couple of inches off of high heels, designers have also been to appeal to a broader segment of customers. Looking to pump profits: M, SKS, JWN, as well as private players Barney's and Neiman Marcus.