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Juice wars: Starbucks (SBUX) plans to open a new juice factory in California that will quadruple...

Juice wars: Starbucks (SBUX) plans to open a new juice factory in California that will quadruple its production and distribution capacity for Evolution Fresh bottled drinks. It's par for the course, as the juice market rapidly expands and draws in new players - including Campbell Soup (CPB) with its purchase of Bolthouse Farms. SBUX -0.5% AH, Jamba (JMBA) -2.1%.
Comments (4)
  • montanamark
    , contributor
    Comments (1434) | Send Message
     
    JMBA is a far cry from "bottled drinks"
    SBUX is also stumbling into bread and alcohol - no strategy
    15 Aug 2012, 05:02 PM Reply Like
  • WisPokerGuy
    , contributor
    Comments (779) | Send Message
     
    Wow. I don't think they are "stumbling" into either area at all. They seem to be making small, strategic investments aimed at increasing market share in growth areas - like bottled fruit drinks. SBUX is a company with a ton of cash and they seem like they have a good plan to put it to use.
    15 Aug 2012, 07:08 PM Reply Like
  • montanamark
    , contributor
    Comments (1434) | Send Message
     
    $100 million for 19 bread stores in one small geographic area???
    is selling beer and wine novel? what about the vending machine deal?
    what is their identity or focus? they are drifting into common restaurant territory
    they have wildly over expanded in china and europe at the worst time just as both are slowing. I recently traveled around europe and was surprised to see so many sbux shops mixed in with local coffee places. their coffee is mediocre and expensive and there is stiff competition and changing metrics from K-cups
    15 Aug 2012, 07:42 PM Reply Like
  • Goeleven
    , contributor
    Comments (629) | Send Message
     
    As Starbucks (SBUX) plans to open a new juice factory in California wilh quadruple its production and distribution will good for SBUX and his investors
    16 Aug 2012, 11:38 AM Reply Like
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