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Question on Green Mountain Coffee Roasters (GMCR): After execs pointedly said they would build...

Question on Green Mountain Coffee Roasters (GMCR): After execs pointedly said they would build up inventory of Keurig machines ahead of the holiday season, the company's products are finding their way onto clearance sites. Meaningless factoid or a disturbing trend? (h/t Ron Reuven, Reuven Enterprises)
Comments (10)
  • tennis guy
    , contributor
    Comments (17) | Send Message
     
    meaningless factoid. Like everyone else commenting on Green Mountain, things like this are irrelevant. Things move so fast in this world that in 30 seconds an announcement might come out thatblows everything out of the water and the "experts" that either push for or against the company are exposed as knowing nothing, which is typically the case
    17 Aug 2012, 09:36 AM Reply Like
  • User 253673
    , contributor
    Comments (7) | Send Message
     
    stick to tennis
    17 Aug 2012, 12:19 PM Reply Like
  • blackjava
    , contributor
    Comments (46) | Send Message
     
    Exactly right tennis guy. Company is clearing inventory for the new Vue system which will have explosive sales growth into the holiday season and which by the way will leave the old system and patent concerns in the dust.......this stock could go to 60 by Christmas.
    UNLESS , Nestle or Kraft or SBUX or some Private Equity firm buys this dynamic company before then !!!
    17 Aug 2012, 09:44 AM Reply Like
  • Yaron Ron Reuven
    , contributor
    Comments (465) | Send Message
     
    Blackjava, I hope you know that the plan you stated of getting rid of old to make room for vue "is not" what the company's management said.
    17 Aug 2012, 09:50 AM Reply Like
  • benito67
    , contributor
    Comments (60) | Send Message
     
    I think they would discount the pot in hopes they buy there K cups...
    17 Aug 2012, 09:47 AM Reply Like
  • josefbaikal
    , contributor
    Comments (37) | Send Message
     
    This brewer has been available for this price for the past 2 years at Costco or qvc. Nothing new here and the price is not clearance price.
    17 Aug 2012, 10:01 AM Reply Like
  • Redbeard
    , contributor
    Comments (7) | Send Message
     
    Jose is correct, I bought the same brewer at Bed, Bath...18 months ago for the same price..
    17 Aug 2012, 10:12 AM Reply Like
  • Yaron Ron Reuven
    , contributor
    Comments (465) | Send Message
     
    its not the price that makes it clearance but the outlet that is selling it.
    17 Aug 2012, 10:44 AM Reply Like
  • ProfitHound
    , contributor
    Comments (26) | Send Message
     
    "not the price that makes it clearance but the outlet that is selling it."

     

    Your statement is, to put it politely, not well thought out. GMCR makes money on K-Cups, not on brewers. But the more brewers that are in circulation, the more K-Cups they will sell. The price this brewer is being sold at does not indicate dumping inventory, since it is in-line with other on-line sources. Rather it indicates that GMCR wisely wants to open yet another channel for maximizing the number of brewers out there consuming profitable K-Cups.

     

    So to answer your question, it is neither a meaningless factoid nor a disturbing trend, but a very positive sign that even more brewers will find their way into circulation.
    17 Aug 2012, 11:26 AM Reply Like
  • HZLIU
    , contributor
    Comments (212) | Send Message
     
    Keurig is now selling everywhere, even in the grocery store. The final prices are similar for any model, don't look at the price before discount. The cheapest one was sold in the grocery store for B60 model $20 cheaper than others as promoter but they were gone in the next day. I bet this holiday, GleenMountain will flood the market with lot of Keurig machine. If there are $20 less than current price, the Keurig will sell and Keurig coffee to go with it. 4Q will be big for GreenMountain.
    17 Aug 2012, 11:28 AM Reply Like
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