Apple (AAPL +1.6%) is making new highs yet again (previous) after Goldman reiterates a...

|About: Apple Inc. (AAPL)|By:, SA News Editor

Apple (AAPL +1.6%) is making new highs yet again (previous) after Goldman reiterates a Conviction Buy. Commenting on recent WSJ reports (I, II) about an Apple set-top box, the firm thinks it's most likely evidence Apple plans to offer both a set-top box and a TV set. Some reasons for Apple to produce a set-top box, in spite of the cable industry's wariness: they're cheaper than TVs, have shorter upgrade cycles, and (like the iPhone) are typically subsidized.