The neon yellow "volt" footwear from Nike (NKE -0.3%) prominently displayed by athletes at the...

|About: Nike Inc. (NKE)|By:, SA News Editor

The neon yellow "volt" footwear from Nike (NKE -0.3%) prominently displayed by athletes at the Olympics stole the show from official IOC sponsor Adidas (ADDYY.PK), and could lead to a better-than-forecast surge in sales. The company has a knack for poaching Olympics with its design and marketing wizardry, but may take the easier route of officially sponsoring the Sochi 2014 Winter Games or Rio 2016 Summer Games.