Google (GOOG) is definitely taking mobile search seriously: Search Engine Land notes 16 ways in...

|By:, SA News Editor

Google (GOOG) is definitely taking mobile search seriously: Search Engine Land notes 16 ways in which Google has tailored mobile results relative to PC results. Among them: local results appear more often; app download links show up; and interactive content quickly appears for topics such as weather and sports. NetMarketShare estimates Google has a 91% share of mobile search, leaving Yahoo and Bing to pick up scraps. But monetization has been hurt by lower ad rates and revenue-sharing deals. (Google Now)