Nike (NKE) looks like a strong sell to Eddy Elfenbein on his view that margins have been...


Nike (NKE) looks like a strong sell to Eddy Elfenbein on his view that margins have been stretched to the max and consumers might not lap up the company's latest round of price hikes. To justify the gaudy $315 price tag on its new Lebron X line of basketball shoes, Nike says motion sensors will be placed inside the shoes to measure the vertical leap of consumers wearing the shoes. What exactly does it mean if the price of a laptop crosses the price of Nike's flagship line of basketball shoes?

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