Brick-and-mortar retail nightmare: A study from research firm GroupM Next indicates that 45% of...

|By:, SA News Editor

Brick-and-mortar retail nightmare: A study from research firm GroupM Next indicates that 45% of shoppers at a physical store will walk out and complete their purchase online if they can find price savings of 2.5% or more. At 5% savings, the number jumps to 60% of shoppers. The Amazon (AMZN) Effect continues to rev up as the numbers of shoppers who check product pricing on-the-fly with their mobile devices now stands at a whopping 44%. Pass the aspirin: SPLS, OMX, ODP, RSH, HGG, CONN, DKS, TGT, WMT, GPS.